Adaox Middle East, the regional business development centre of ESET NOD32 Antivirus, today announced that it has signed a partnership agreement with HarVegas, a division of Edutech Middle East, to promote and distribute its award-winning anti-virus solution, NOD32 across the UAE.

According to the agreement, HarVegas will distribute ESET NOD32 retail boxes through its retail channels along with its edutainment multimedia products.

HarVegas is a division of Edutech Middle East, which is an established leader in providing technology-enabled learning solutions for schools, colleges, universities, corporate and government establishments. HarVegas is the largest edutainment multimedia products distributor in the Middle East region and services all leading multimedia stores, hypermarkets, book stores, electronic and computer stores, kids' specialty stores and toys stores. HarVegas is the exclusive licensing partner for Encyclopedia Britannica, Knowledge Adventure, Riverdeep, e-language amongst others.

'At HarVegas, we believe in offering only the best products and the most reliable quality of services to our customers across the Middle East. ESET's NOD32 is the right addition to our portfolio. ESET's NOD32 leads the industry in terms of proactive detection and outperforms its competitors. We are glad to partner with ESET to bring this exciting product to this part of the world," said Kaushal Mehta, Channel Manager for HarVegas.

"NOD32 is an exemplary product in its category which works as a single, integrated engine to offer the best unified anti-threat system. It has a very small footprint needing minimal resource utilisation, taking up limited space on the user's computer and allowing for faster performance. With our backing as a reliable player in the industry, coupled with the increasing PC penetration, ESET NOD32 is set to be a great addition to HarVegas,' Mehta added.

The addition of ESET NOD32 rounds off the existing product portfolio of HarVegas by giving it a comprehensive anti-virus solution and thus also preventing retail partners of the distributor from looking elsewhere for such solutions. The company will take part in various promotions with its retail channel partners, advertise ESET NOD32 across relevant media, and participate in exhibitions and other marketing activities in order to promote the solution.

"The IT Retail segment is very important for us. We were looking for a distributor who could keep up with the growing market demands and to also increase our growth rate. HarVegas is a well established name in the niche multimedia industry segment and has wide access and presence in the IT Retail sector. They have built their reputation among customers as a trustworthy and efficient provider of IT and education products. With their established reputation they make the best partners for us and together we intend to build NOD32 as a force to be reckoned with in the region. ESET will provide end-user support to HarVegas' customers through our local team and our website,' said Mr. Neo Neophytou, Managing Director, Adaox Middle East.

'HarVegas is the first retail distribution channel for ESET NOD 32 in the UAE. We believe that we have found an ideal partner in HarVegas. With their expertise and proven commitment, we have no doubts that HarVegas will help take NOD32 and ESET to new heights,' Mr. Neophytou concluded on a high note.