ADAOX, the regional business development centre of ESET NOD32 Antivirus, announced its participation in Gitex Technology Week 2007.

The leading value-added distributor for IT security products will use Gitex as a platform to showcase ESET NOD32, demonstrate the features and functions of ESET's soon to be released Smart Security solutions, meet customers and partners and recruit new channel partners in the region. Senior global executives from ESET will be present at the ADAOX stand at Gitex to meet and network with visitors and partners.

Elaborating on their participation, Neo Neophytou, MD, ADAOX Middle East, said, "Gitex, being one among the top three ICT Exhibitions in the world, is the most important event for us. We have had tremendous success from our participation in Gitex over the last few years. It has not only increased our sales numbers but also helped us build a strong channel network. Visitors at the tradeshow are always looking for new products and solutions and are open to checking out our latest products."

He adds, "Gitex is an excellent forum for us to promote our brands to a wider audience, recruit channel partners, network with our existing clients and partners and explore new business opportunities. We also look forward to customer feedback on our products."

This year ADAOX plans to run demos of ESET's soon-to-be-released Smart Security suite and distribute fully functional trial versions of the products so that customers get to experience them before they decide to buy to it. ADAOX want to position NOD32 as the ideal security product for the SME and Enterprise segment as it is not only the fastest and lightest antivirus solution available but it also very competitively priced.

NOD32 and ESET Smart Security are ideal for people looking for proactive security solutions which do not affect their system performance. NOD32 has won many awards for its performance and features and has come out with flying colours in all the independent tests conducted worldwide.

ESET NOD32 Antivirus software offers consumers and businesses comprehensive protection in a product designed to automatically update behind-the-scenes without impacting other applications, so users always have the most current protection available. ESET NOD32 Antivirus version 2.7 utilizes ThreatSense® technology, a sophisticated detection system based on advanced heuristics, to proactively identify previously unknown viruses, Trojans, spyware, rootkits and phishing attacks in real time.

ESET Smart Security incorporates the next version of the NOD32 anti-malware engine with a personal firewall and anti-spam filter. It provides comprehensive protection to users against all forms of attacks and hackers. This product also features a least-resource hungry antivirus engine with advanced firewall capabilities and anti-spam filter that gets integrated to users email client.

"We recently expanded our Middle East operations by opening our new office at Dubai Internet City. Though we have a strong channel network in place, we are looking at adding new performance-oriented resellers from across the MENA region so that we can offer our customers better service and support. ADAOX is looking very seriously at penetrating newer markets in this region and we hope we are able to achieve that at Gitex," said Neophytou.

ADAOX Middle East will be exhibiting at HALL 7, Stand B7-25.